Inspiron’s Digital Marketing Services help the world’s leading brands build relevance at scale to increase growth and ROI.
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.
Enabling digital performance.
Inspiron’s Digital Performance Services reflect our unique ability to drive marketing performance at scale.
We offer a comprehensive range of digital performance services which can be your Revenue Specialist. With deep expertise in the very complex, competitive area of online marketing we will prescribe marketing campaigns and techniques to grow you business.
New marketing capabilities and technologies to drive business outcomes.
Simply put, digital innovation is the creative application of digital tools, digital infrastructure and design to the challenge of building unique value in your organization.
Digital innovation has the potential to radically improve people’s lives and help stimulate growth worldwide.